Sadia Mahmood

Sadia worked for seven years as a product manager at a series of London-based tech startups before making the move into writing. She had spent years explaining complex digital products to non-technical stakeholders and discovered that translating ideas into plain language was what she did best. Her work covers the business application of technology — how companies adopt AI, what digital transformation actually looks like on the ground, and what the future of work means for British professionals. She writes with insider knowledge and no tolerance for buzzwords. She is based in Manchester, mentors early-career women in tech and has a side interest in the ethics of automation.